Guide - Perfume
House W - Worth
most famous and enduring creation is Je Reviens. Ironically,
Je Reviens, the most famous part of the love poem, owed its
success to war, not love. When the Americans entered the second
world war after Pearl Harbour, Je Reviens became the perfume
given by soldiers - from GI's to generals - to their loved
ones. An imaginative advertising campaign in America translated
Je Reviens as "I will return".Je Reviens became
the way to say "I love you" and "I'll be back".
It was a farewell kiss which hundreds of thousands of American
women never forgot "A miraculous harmony of the most
precious scents, strong and fresh yet flowery and warm, it
plays a woody major note on a theme of narcissus, jasmine,
jonquil and ylang-ylang Designed by Rene Lalique, the original
perfume bottle for Je Reviens resembled a blue skyscraper.
The bottle was strongly architectural and far removed from
the figural flacons of nearly two decades earlier.