Guide - Perfume
House Y - Yardley
London enters the new millennium as world leaders in naturally
fragranced bath luxuries. Yardley London is a beautiful range
of fragrances for the home and body that still remains true
to its heritage as the quintessential English perfumery house
specialising in lavender and floral fragrances. Yardely have
a long ranging history in the beauty business that began in1620,
in the reign of the Charles I, when a young man of that name
paid the monarch a large sum of money to gain a concession
to manufacture soap for the whole of London. Since that time
Yardley ahs grown from strength to strength and is one of
the most quintescentially British natural brands.
is the extract or extrait of a fragrance and represents the
scent in its purest form. This often creates a smooth and
round texture, which is hard to achieve with the dilution
represented in the other concentrations of fragrance.
de Parfum or EDP is one of the most popular forms of fragrance.
Eau de Parfum contains between seven to fourteen per cent
of fragrance oils and perfume elixirs and is the second strongest,
and longest lasting means of wearing a fine fragrance.
de Toilette or EDT is fast becoming the most common means
of wearing a fragrance or perfume. EDT’s are not as
highly concentrated in oils and elixirs as an EDP or Perfume
would be and contain one to three per cent of fragrance oils.
This impacts the ability of the fragrance to last and around
eighty percent of the oils in an EDT fragrance will evaporate
within three hours of application.
de Cologne’s or EDC’s were first popularised by
Napoleon. These fragrances are often constructed in a different
manner to the traditional French Model and are formulated
in one single burst. As a result of this process, EDC’s
or Eau de Colognes last the least amount of time on the skin
and can dissolve within a couple of hours. EDC’s should
be worn as a invigorating spray.